Duracell Professional

Duracell Professional is the business-to-business division of Duracell. We're dedicated to servicing business and professional customers across Europe, providing specialist sales support from offices in 10 different countries.

Through the centralised management of multinational accounts and our technical expertise we provide the different levels of support required by professional users of batteries and power solutions. We work across a spectrum of business channels such as:

• office supply
• electrical wholesale
• industrial organisations and distributors
• battery specialists
• pack assemblers and OEMs.

We're also backed by the strength of Procter & Gamble's international logistics and support.

The Duracell Professional Bunny family

The original Duracell Bunny was born in 1973 and has since become one of the world's most famous and powerful brand icons. Now we've created a team of Professional Bunnies, to crossover both consumer and business markets. Each one champions the key attributes of a specific Professional product category, together with the performance and longevity for which Duracell is renowned.

They're also joined by a completely new figure, heroing our Procell line.

Rechargeable Bunny

The Gardener Bunny cares for the environment, staying charged for longer, delivering optimum performance the whole time.

Daylite Bunny

The Engineer Bunny needs to see exactly what he is doing, often in tough environments. Our rugged Daylite torches show every detail in pure white, brilliant light.

Plus Power Bunny

The Builder Bunny isn't afraid of hard graft when it comes to those everyday jobs. Nothing is too tough for him. Just like our Plus Power batteries.

Ultra Bunny

In the business world, when nothing else will do, Ultra Bunny is simply bursting with energy and delivers the best performance in all the most power-hungry devices.

Procell Man

Procell Battery Man is king of the battery world. Built specifically for the professional and industrial marketplace, where delivering optimum performance means no cutting corners.

About Duracell

The story of Duracell began in the early 1920's with an inventive scientist by the name of Samuel Ruben and Philip Rogers Mallory, a manufacturer of tungsten filament wire. Ruben came to the P.R. Mallory Company looking for a piece of equipment he needed for an experiment. Together Ruben and Mallory saw an opportunity: uniting Ruben's inventive genius with the company's manufacturing muscle. Their partnership, which would last until Mallory's death in 1975, was the bedrock of Duracell International.

Over this period Ruben's inventions revolutionised battery technology. During World War II, for instance, he devised the mercury cell, which packed more capacity in less space. It was also durable enough to withstand the harsh climates of wartime theatres like North Africa and the South Pacific. Ordinary zinc carbon batteries used in flashlights, mine detectors, and walkie-talkies couldn't. Because of this technological superiority, Mallory produced millions of mercury cells for the war effort. The Mallory Battery Company was formed shortly thereafter.

In the 1950s, Samuel Ruben went on to improve the alkaline manganese battery, making it more compact, durable, and longer lasting than anything before it. This was around the same time that Eastman Kodak introduced cameras. The built-in flash units required more power than zinc carbon cells could provide. They also needed smaller batteries. Mallory therefore developed alkaline manganese cells in a new size – the AAA. The technology was also licensed to others because the company, at that time, had no consumer distribution. The growing demand for photographic power put alkaline cells on the map – and in 1964 the DURACELL brand was born. Soon, the consumer market for DURACELL batteries rocketed and supplies had to be rationed in the 1970s as manufacturing capacity caught up.

Today, Duracell is the world's leading manufacturer and marketer of high-performance alkaline batteries. The tradition of innovation started by Ruben and Mallory is still evident in new DURACELL batteries such as DURACELL ULTRA POWER. Duracell also produces and markets primary lithium, silver oxide and zinc air batteries throughout the world, primarily under the DURACELL®.

With headquarters in Bethel, Connecticut, USA, the company now operates 10 battery-manufacturing facilities worldwide.

For more information about our consumer products, visit www.duracell.com

For more information about P&G, visit www.pg.com